The new Everton home kit for 09/10 made by Le Coq Sportif was officially revealed on Thursday.
At noon, Blues legend Howard Kendall revealed a huge banner which adorned the front of the new Everton Two @ Liverpool One store in Liverpool city centre. The banner showed Everton's player of the season, Phil Jagielka, wearing the kit.
The new strip, available from 27 June, is the first offering under Everton's new, record breaking deal with Kitbag - and the first provided by manufacturer Le Coq Sportif since the glory-laden 1980s.
Indeed, that was a significant factor in the design of this latest jersey. The white 'v' on the new shirt is reminiscent of the kit worn by the likes of Graeme Sharp, Kevin Ratcliffe, Peter Reid and Andy Gray almost 25 years ago, as they powered to league and European success in 1984/85.