Genoa unveiled the new football kits for the 09/10 season made by Asics.
Genoa was a British club. The athletics and cricket club was founded in 1893 by Englishmen as a British sporting club abroad, whose membership was allowed to British citizens exclusively. The original shirts worn by the organisation were white, the same colour as the England national team shirt.
Not long into the club's footballing history, the kit was changed to white and blue stripes in 1899; the blue was chosen to represent the sea as Genoa is a port city. In 1901 the club finally settled for their most famous red and blue halves shirt, this gained them the nickname of rossoblu together with Bologna and Cagliari.