Shimizu S-pulse unveiled their new 09/10 home. away and goalkeeper kits made by Puma
Since the teams inception, the same colour combination for home shirts have been used each year. The colour scheme of orange shirts, shorts and socks was selected to reflect the famous local product of Shizuoka Prefecture; the mikan.
The current bright orange hue, named S-Pulse Orange by the club, is the result of a gentle evolution from a more yellow/orange shade during the team's early years.
At the advent of the J. League, S-Pulse were the only professional team in the country to wear orange, a distinction which is now shared with several relative newcomers, including Albirex Niigata and Omiya Ardija.
The away kit has also been consistent over the years, comprising each year of white shirts, black shorts and white socks.
Goalkeeping colours have changed more over the seasons, with the new all green kit being the first choice.
Kit manufacturers have been exclusively Puma since 1997, and prior to this was shared with Mizuno. Shirt sponsors have been fairly consistent over the team's sixteen year history.
The team's current main shirt sponsor is the local Suzuyo Group, with additional sponsorship panels on the lower neck and arms from confectionery company Glico, and airline JAL, respectively.
Unveiled for the 1997 season, the current team crest was designed around a globe to reflect the club's ambitions as a world class professional team. The head of the badge takes the iconic shape of Mt. Fuji's perfect cone to symbolise the team's representation of Shizuoka; the home Mt. Fuji.
The choice of blue to accompany the team's orange evokes Shimizu's history as an industrial port town and it's proximity to the sea of Suruga Bay. The team crest differs from the team logo which is often used to represent the club. The logo uses the central lettering from the crest, an example of which being the clubs shop sign.