Chivas unveiled the new 09/10 third which supports SOS (Observing System for Public Safety), an association which promotes engagement of citizens in monitoring and reporting on safety conditions, and building a safe Mexico that has professional officers and a solid institutions of administration of justice, free from corruption, to eliminate impunity, to recover Mexicans' confidence in the authorities responsible for their safety and their families, under the concept PLAY WITHOUT FEAR.
The shirt displays the SOS Association logo on the left sleeve and is celebrating the partnership between the best club in Mexico, one of the leading brands worldwide, and the fans of Chivas against insecurity, a message to the public is that only together they can fight against this fear.
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Fernando Basualdo, CEO of Adidas Group, said "sports brand Reebok is concerned not only about physical fitness and quality of products, but by everything that has to do with the emotional stability of its users. So the problem of insecurity prevailing Mexico is a social problem that can not be left outside, on the contrary, we all have an obligation to engage each other.
