Derby County this evening revealed their brand new Adidas home shirt for the 2010/11 season.
Just after 6pm at the Rams' exclusive Kit Launch Catwalk, the new home kit was unveiled to those in attendance by the Derby County first-team squad.
A selection of players headed off to an exclusive post-launch event at Jury's Inn in Derby, while new signings Tomasz Cywka, Gareth Roberts, James Bailey and John Brayford met supporters for an exclusive signing session in shopDCFC.
The shirt immediately went on sale after the launch, and cost from £40 for adults and £30 for juniors. Shorts, socks and goalkeeper's kit are also available.
The shirt is manufactured by adidas, who are continuously developing new and innovative technologies that enhance and improve performances on pitch, with many of these featuring in the new Derby County kit and training wear range.
The home shirt is equipped with all over CLIMACOOL® ventilation, the fitted football jersey is engineered with FORMOTION™ muscle support for improved efficiency. FORMOTION is three-dimensionally engineered to move naturally with the athlete's body during sport. FORMOTION follows every curve of the athlete's body for a better fit and greater comfort while in motion.
The new shirts also display the logo of new shirt sponsors buymobiles.net.
The Derbyshire-based telecomms experts signed a three-year deal at the start of May to have their company logo display on the front of the Rams' shirts in the largest commercial deal in Derby County's history.
Paul Sisson is the founder and Managing Director of buymobiles.net and is a life-long Derby County fan.
Thanks to Dan