This is the new kit of FC Sochaux-Montbéliard made by Lotto for the 2010/11 season.
Like Lens, Sochaux have also opted to release their new kit on the last day of the French season and also like Lens they have launched a new yellow shirt as is traditional for them to use at home.
Sochaux who are owned by French car manufacturer Peugeot also originally from the town, have also seen the club logo undergo a facelift containing the newest rendition of the car makers logo. More Peugeot insignias can be found on the rest of the shirt such as the 200 logo on the sleeve representing Peugeot's 200 year history. Also the more obvious Peugeot logo can be found front and center of the shirt.
The shirt was officially launched in a 2-1 home defeat to Auxerre this evening.