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fiorentina 10-11 lotto kits

Fiorentina revealed the new 10/11 football kits made by Lotto.

The club have replaced their shirt sponsor with a message intended to reach out to the youth of Italy.

The message ‘Il calcio è un divertimento,’ (football is entertainment), has been added to promote fair play and replaces the club’s previous shirt sponsor Toyota for the upcoming season.

Fiorentina vice-president Mario Cognin explained the reasons for undertaking the refreshing initiative.

“It is a way to encourage young people to approach the game without taking it too seriously”, said Cognin.

“It reflects how Fiorentina sees football.”

Thanks to Blucerchiato

fiorentina 10-11 lotto kits

fiorentina 10-11 lotto kits


Comments (4)

  1. fsc

that fucking sponser lol

  1. fsc

another fiorentina kit messed up by lotto.the overall quality seems poor.it's pretty much the same template with the disputable golden inserts they've been using in the last few years.and since they don't find a sponsor they will have ''football is entertainment" written down on their shirts..<br />at least they could have found a better font and a better size..what a shame.

  1. fsc

the kits are nice withput the sponser

  1. fsc

Weird Al Yankovic plays for Fiorentina? :eek:

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