Hereford United's new 10/11 home shirt made by Admiral was launched at last Saturday's open day and worn in the match against Plymouth.
The team are nicknamed 'The Whites' or 'The Lilywhites', after their predominantly white kit, and 'The Bulls' after the local breed of cattle.
Hereford originally played in an all-white strip, but their traditional colours are white shirts and black shorts. This dates back to the end of the Second World War when they used material from blackout curtains to make shorts when they ran out of white material.
However they have occasionally reverted to an all-white strip, most recently in the 2004-05 and 2005-06 seasons.
Thanks to Figaro