Liga Deportiva Universitaria de Quito unveiled the kit designs for the new 2010 season made by umbro.
As indicated by their nickname, los Albos (The Whites), Liga's kit is historically all-white, with the team's crest on the left side. Historically, Liga's badge consisted of a large red block-letter "U". In the 1990s, the team adopted the current badge, a white "U" superimposed on an inverted triangle.
The colours of the triangle were the deep red and blue of the flag of the city of Quito. Throughout most of the decade and into the 2000s, the crest carried several blue stars above it representing Liga's league championships. After being removed from the jersey for a period of time, the blue stars were replaced by a single yellow star atop the badge following the Copa Libertadores win in 2008. Two more stars were added to commemorate the 2009 Recopa Sudamericana and Copa Sudamericana titles.
Umbro is the team's kit provider, and Swiss cement company Holcim is the team's current shirt sponsor since 2008. Coca-Cola, Chevrolet, and Diner's Club International are also sponsors.