Queens Park Rangers Football Club revealed the identity of their new Lotto home kit for the 2010/11 campaign.
The strip, which will be worn by the R's First Team in our final fixture of the season against Newcastle United on Sunday lunchtime, features the iconic Blue and White Hoops, as well as a new thin red piping, harping back to the popular Guinness jersey from the early 1980's.
R's ace Akos Buzsaky, who modeled the kit at our official launch earlier this week, is a huge advocate of the new strip, commenting: "It's very nice - I really like the way it looks. Hopefully the fans will like it as much as we do.
"The most important thing is that it is a successful kit, and that is down to us."
Fellow midfielder Lee Cook added: "I always like it when the new kit comes out, and this one is really smart.
"They've brought the red bit back, and the badge is now on the side which looks really good. The whole kit is a lot better."
The new home jersey retains the traditional hoops in reflex blue and white, but this year, the Lotto Sport Italia logo is positioned on the left side of the jersey, with the QPR Club Crest situated on the right. The new Gulf Air logo is once again placed within the blue hoops, matching the signage around Loftus Road.
Created by Lotto's Research and Development Centre in close co-operation with Queens Park Rangers Football Club, the new team uniforms are the right fusion of designs characterising the Club in the past and present, integrating the Club crest.
The First Team kit features emphasis on the collar which is characterised by a triangle under the neck-line indicating the centre of the jersey. The colours chosen for this home jersey are the traditional QPR colours: white and reflex blue. The sleeves are characterised by contrast inserts which creates an ideal location for the Lotto logo.
The shirt has a fitted shape fit and is made of Poly Double Mesh 10, an extremely lightweight, breathable elasticated fabric that ensures maximum comfort and the least amount of fatigue during play.
The shorts are in the colour variant white and reflex blue. As well as the Lotto logos on the side, the team crest stands out in a reduced and more proportioned size than on the shirt.