Here are the new Sevilla kits for the the 2010/11 La Liga season produced by Joma.
Sevilla FC presented Monday morning the three outfits that the players will wear in the next season of the League and the Cup, in a ceremony in which President Jose Maria del Nido and general counsel and deputy director of Organization and Management were the masters of ceremony.
Javi Varas, Dabo, Guarente and Kanoute brought models of new designs that come with several new features, especially in regard to the third outfit, which is turquoise and yellow. The first outfit is white and the second is red, as usual.
The shirts, as is customary in recent seasons, convey a clear message of openness. Last year, the shirts bore the names of the towns of Sevilla, Andalusia, and Spain, this time containing the main monuments of the 52 provincial capitals in the nation. This will reassure Sevilla as a national reality open to all kinds of support, combined with a classic battle cry in the last five years that has resulted in victory: "We are Sevilla, we are champions."
Another note worth mentioning is that the shield is surrounded by a circle, trying to highlight the ultimate symbol of the Entity, as the president said. Furthermore, in the back of the shirt images of monuments are integrated into the silhouette of the shield of the club.