Aitor Throup, the conceptual designer behind the new England 2010 away kit, tells us about the concept behind the kit itself in this Umbro video.
"We wanted to make this shirt as comfortable as possible. It’s only about ’66 in a visual context, it’s really more about the new design language that we’re inventing. For instance, the collar on the ’66 shirt was a high crew neck, which was quite uncomfortable. If you look at this shirt, from the side, it’s actually higher at the back than the front, so it ventilates much more easily and is much more comfortable.
Sign in or create an account to earn points for voting, keep track of your reviews, edit them, and more.
If you take the principles of the ’66 shirt and that era, there’s a real design restraint to it all. If you take that approach, but on a modern form, you can get to some really new and interesting places.”
England Away Kit 2010 - Design Philosophy
In this video you'll see conceptual designer Aitor Throup, using a unique 3D form constructed specifically for this task. The finished piece combines a smart aesthetic with strong performance-driven technology.
