Football Shirt Culture

Chelsea 12/13 Adidas Third Football Shirt

Chelsea Football Club and adidas unveiled the new third kit for the 2012/13 season, which is available here.

The strip is a combination of flaming 'sun' yellow and black, and also includes the iconic adidas three stripe detail through the arms and a strong fading graphic to the façade of the chest.

The sun yellow colour may look familiar as it has adorned many Chelsea kits since the 1960s but looks more striking than ever in this modern and sharp design.

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The striking sun graphic on the front of the black shirt creates a contrast in colours, giving the impression of power, while the fade in the graphic represents speed. The Chelsea badge is black and white and stands out against the sun graphic.

The 2012/13 shirt features the adidas Techfit™ technology in the playing shirt which is proven to enhance performance.

TechFit™ - The players' kit will incorporate adidas' cutting edge TechFit™ technology to help improve speed, increased endurance capabilities and enhanced awareness. This works by stabilising and focusing the muscles' energy to generate explosive acceleration and deliver maximum power output.

Climacool™ -The shirts also feature adidas ClimaCool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones. Sun coloured mesh panel also feature on the sleeves of the shirt for better breathability in core sweat zones.

The new third kit will feature during the 2012/13 season and will be available to buy on 9 August. However fans can pre-order online here.

Thanks to Richard and Rajarshi

chelsea 12/13 adidas third football shirt

chelsea 12/13 adidas third football shirt

chelsea 12/13 adidas third football shirt

chelsea 12/13 adidas third football shirt


Comments (4)

  1. Dylan Keenan

pink,'s nice, but im not too sure about the pink! =D

  1. Guest

Just trying to be a bit different, but thanks! :-)

  1. Guest

It's not bad!... it's seems retro, but it's good!!!

  1. Robin Mackriell

2012 is a bad year for football kits..

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