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The new Juventus Nike home kit for the 2012-13 season was presented at the Juventus Stadium, and is available here.
The modern yet classic design of the home kit marks the return of theiconic four very wide, vertical black stripes on the shirt which represent the four core values of the club - family, union, loyalty and honour - as expressed by the Agnelli family indicated as the fundamental pillars of Juventus when it took over the Club in 1923.
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The historic motto coined by the president Giampiero Boniperti (‘Vincere Non È Importante È L’Unica Cosa Che Conta’ - Winning isn’t important, it’s everything), is the inner deck detail, while the outer neck graphic simply reads ‘Juventus’. The Eurostile font, sdesigned by Aldo Novarese for Nebiolo, one of the best-known printers in Turin, in 1962, has been reintroduced to the shirt.
The colouring for the names on the back of the jersey has gone back from yellow to black and the classic black box on the back for thenumbers in white has returned. The cuff and collar of the shirt are inspired by the 1951-1952 Scudetto (Shield) winning jersey.
The white short also has ‘Juventus’ in the Eurostile font on the back of the waistband.
The white socks have a black detail at the ankle and the top and again ‘Juventus’ in that same font. The socks also offer an innovative design featuring an updated cotton footbed for greater comfort and support.
“The partnership between Nike and Juventus is celebrating its tenth year with an extraordinary victory taking the Club back to the level that it has always rightly held.” - said Andrea Rossi, General Manager of Nike Italy. “This season, we’re giving the Italian Champions an iconic jersey, inspired by tradition but with a modern look and performance innovation giving players the very best on the pitch.”
Andrea Agnelli, president of Juventus, commented, “Today, we’re with NIKE once again for the presentation of the new black and white jersey, to honour the results achieved by Juventus last season. The 30th shield, won in the field, is sealed by a jersey that enhances the values of victory and the partnership between Juventus and NIKE, world leaders in sport.”
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Thanks to AMB
