Adidas and AC Milan launched the Rossoneri Home football kit for the 2015/16 season.
The new jersey pays tribute to the Rossoneri colours and traditions as there's a comeback to the standard traditional stripes (5 black and 4 red).
This jersey, as the other AC Milan kits of 2015/16 season, present a tag with Italian "tricolore" and a reference to the colours of Expo2015, to pay tribute to the city of Milan which - from 1st May to 31st October 2015 – host the Universal Exhibition intended to attract millions of tourists from whatever corner of the world.
The red colour featured in the red and black stripes is a very special red, it comes with a darker shade than in past seasons and with a melange effect that makes the jersey more elegant with a classic style through a traditional and stylish reinterpretation of the past.
The three adidas stripes are grey in order to give greater uniformity to the rest of the jersey.The grey "AC Milan" embroidery is featured on the back of the black collar, written in Milan Type, the official font of the Club.
For the second consecutive year, in line with the classic style of the jersey and to highlight the strong reference to tradition, there is the Cross of St. George, a historical element in the city of Milan Crest. The current Milan logo stands out, tone on tone, within the Cross.
The names and numbers of the players are written in Milan Type. The shorts are white with three grey stripes. The AC Milan logo is featured on the front, whereas the red adidas logo is on the back. The Rossoneri home kit is completed with black socks featuring grey details.
"We are pleased to present the twenty-second Rossoneri jersey, born from the collaboration of our own designers with the Marketing team of AC Milan," said Andreas Gellner Managing Director of adidas South Europe. "The launch of this jersey will be followed in the coming months by a global communication campaign featuring the most outstanding players of AC Milan and it will be mainly marketed through digital channels and grassroots events in key markets such as Italy and China."
"This jersey embodies in a unique and elegant statement some vital concepts such as the connection between current events and history that makes our club so special, as well as the symbiosis between style and innovation, between elegance and functionality. These are the values characterizing both AC Milan and adidas. The jersey shows in a most eloquent way the strong relationship existing between adidas and AC Milan for over twenty years now, two entities merged together sharing deeply the same value of excellence in sports. We are very proud of this jersey and we'll be working closely together with adidas to support its launch worldwide"- said Jaap Kalma, Commercial Director at AC Milan.
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