Football Shirt Culture

This is the new AS Saint-Etienne Home football shirt by Le coq sportif.

Le coq sportif decided to make its comeback in football, a key sport to the brand's development, in partnership AS Saint-Etienne, who share the brand's values of authenticity, accessibility, and team spirit.

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Though it never really moved away from football, the brand is turning a new page in its history, founded upon shared understanding and experience with clubs that correspond to their position and their values. With AS Saint-Etienne, the French athletic brand will start a new development in the 2015-2016 season. Both clubs have strong identities, and committed fans who show real empathy for their teams.

AS Saint-Etienne and le coq sportif have indissociable histories. They shared twenty-one wonderful years from 1963 to 1984. A legendary team in the '60s and '70s, AS Saint-Etienne was a nine-time French Champion and won five Coupes de France while wearing le coq sportif.

AS Saint-Etienne was a dominant force in French football at the time. Beyond the city of Saint-Etienne, all of France was behind the club. A Green Wave rolled over the country, earning this period its nickname, l’Epopée des Verts (the Age of the Greens).

The jersey is made of high-tech polyester. The back is made of the same material, but it is ventilated for better breathability and moisturewicking properties.

Le coq sportif decided to print the text «Évidemment c’est les Verts» («The Greens... Obviously») inside the jersey, near the base of the neck. It is the perfect homage to the Greens’ heyday, when they last wore le coq sportif jerseys.

The close-fitting, dynamic cut is faithful to the brand’s patterns. The flat seams help reduce chafing, keeping the players comfortable.

The slim cut, the fitted sleeves, and the tricolour trim around the collar and sleeves all nod to the jersey worn in the team’s glory days. The jerseys are made of high-tech polyester. The back is made of the same material, but it is ventilated for better breathability and moisturewicking properties.

The brand has unveiled a new performance logo. It shows the rooster coming out of its triangle and looking to the right, on an arched tricolour base. As on the brand’s first jerseys, it is flocked on the chest, a proud reminder for players.

The bottom of the jersey also features an authentic touch, the text «Produit Officiel - Garantie Qualité» («Official Product - Quality Guarantee»), a reference to le coq sportif’s origins in the knitwear industry. Early on, the factory supervisor would stamp all the products as certified compliant before they were released from the plant.

what do you think?

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Comments (2)

  1. lbj

Nice to see some LCS kits again. However, I'd have prefered Adidas for Saint-Etienne.

 
  1. Big Kev fae Govan

Why did they leave the three stripes?<br /><br />Wretched top!<br />WATZ

 
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