Blackburn Rovers unveiled the new 18/19 Umbro home kit, which is a celebration of the club’s proud heritage and origins.
The iconic and stylish strip sees the club revert to the original ‘Cambridge’ blue colours, which were worn when Rovers became founder members of the Football League in the 1880s.
The lighter blue design last appeared on Rovers’ home shirts during the 2014-15 Championship season and famously featured in the 1991-92 campaign, when Kenny Dalglish’s side triumphed at Wembley to secure promotion to the newly-formed Premier League.
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This season’s kit, which features new principal sponsor 10Bet on the front, marks a return to the club’s roots, but with a fresh, modern perspective. The classy and clean design, which is sure to prove popular with supporters of all ages, is also embedded in Umbro’s brand values of heritage, tradition and tailoring.
Umbro UK Marketing Manager, Jonathan McCourt, adds: "This season, Umbro are pushing forward with contemporary designs, player-led performance insight and compelling club stories. The result is a truly exciting one – the history and origins of Blackburn Rovers.
"All kits are constructed in lightweight durable fabrics and executed with great fit, which can withstand the pressures of the modern game, whilst creating a wearable uniform for the fan. To aid comfort, ergonomic mesh panels have been constructed at the underarm, providing maximum breathability.
"In 1977, Umbro introduced the iconic running diamond to the field of play. In the following decades, the double diamond continued to adapt with the ever-changing face of the game. For the new season, Umbro’s taping story evolves, moving from the traditional to the contemporary – a fresh outlook on a football staple.”
