Atlanta United unveiled its new Home kit, The BLVCK Kit, for the 2021 season at an exclusive Season Ticket Member Drive-In event at the Home Depot Backyard
The kit is solid black with 5-Stripes in red down the middle of the jersey. The 5-Stripes represent the club’s pillars: Unity. Excellence. Community. Determination. Innovation.
The crest remains over the heart with a bold golden “A” in the middle, and a silver star positioned atop the crest signifying the club’s MLS Cup title in 2018.
The jocktag features a “5 & Crown” celebrating the 5th Anniversary season for Atlanta United. The crown over the number 5 reminds the world that Kings Reign Here. The fifth element of the kit is the “Unite & Conquer” mantra of the club with “Unite” representing the strength in the diversity and passion that emanates from the city of Atlanta. “Conquer” is the unwavering commitment to deliver world-class soccer to the fans.
Piedmont Healthcare, which became the club’s sleeve sponsor in 2020, will have its logo featured on the right sleeve. The American Family Insurance logo is featured as the official kit sponsor across the front.
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