Coventry City and Hummel have unveiled the Sky Blues’ new third kit for the 2020/21 season.
The striking design celebrates Coventry being the UK City of Culture for 2021 and features the distinctive Coventry UK City of Culture branding on the front.
The UK City of Culture branding takes inspiration from the City’s story and its built environment, and celebrates the people, cultures and histories that have contributed to its international reputation. This includes the jet engine, the bicycle wheel and the 5G symbol.
On the shirt, the part of the brand that represents Coventry’s digital innovation, the 5G symbol, emanates from the Coventry City crest as the football club is the heartbeat of the City and for many fans the Club is central to many aspects of their lives.
The new Sky Blues third shirt also shows the Coventry skyline on the back too, including the City’s famous three spires, plus Lady Godiva and the Whittle Arch.
Inside the neckline of the shirt, images of Coventry City legends who have played a prominent role in the Club’s history feature – with Steve Ogrizovic, John Sillett, Tommy Hutchison, Clarrie Bourton, Dion Dublin, Bill Glazier, Jimmy Hill, Mick Coop, Cyrille Regis, George Mason and George Curtis all shown.
View the: Coventry City 2020-21 Home Kit
View the: Coventry City 2020-21 Away Kit
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