Football Shirt Culture

Forward Madison FC revealed a new fan-designed away jersey made by Hummel.

The 2021 away kit, created by FMFC’s independent supporters’ association The Flock, features a pink-and-white pattern emblazoned with symbols of the Wisconsin capitol building.

The primary pattern of the new jersey centers around a pointed pink rotunda, meant to recall the shape of the capitol building on Madison’s city flag. Letter-forms cut into the shape spell out “F-M-F-C,” a reference to the club’s initials.

The new shirt also features a fold-over pink collar, a first for Flamingo kits. As with all of Forward Madison's jerseys, this one features the logo of Dairyland Insurance on the front and Just Coffee Cooperative on the sleeve.

View the: Forward Madison 2021 Home Shirt

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