This is the new, 2020-21 Querétaro Fútbol Club Special Edition Día de Muertos shirt.
The Charly shirt for the Mexican Liga MX side is in purple with darker stripes featuring imagery denoting "La Catrina o dama de la Muerte" - the Lady of Death - an ever-present feature of Day of the Dead celebrations. The shirt has a neat collar and cuffs, while partner branding is in white and the crest in full colour.
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The new design - with integrated Dry Factor and Nano Guard technology and carrying both a Mexican flag detail on the upper back and an embossed Q low down - can be combined with existing white or black shorts and socks.