This is one of those shades of colour that only exists for use on away shirts no one cares about.
We usually have that bright light blue colour of away shirt blue here at Sunderland. You never see these colours anywhere else, they must only come out when the kit designers can't be bothered.
Same problem with the Ajax and Feyenoord kits this season. Adidas are trying something new but absoluty mess up the full away kit. Why do they use these bright and irrelevant colors?