This is the new Girondins de Bordeaux Third - or "Atlantique" - football shirt and kit, by Puma.
The second installment in the Atlantique series - like the previous version, celebrating the Ligue 1 side's location, proximate to the French Atlantic coast - the shirt obviously nods to the traditional Home variant in its use of navy as a main colour and the chevron's inclusion on the chest.
The secondary colour of hot pink - along with the tertiary purple - depicts the waves beloved of surfers in the area.
The shorts and socks tie in with the shirt, in navy with hot pink trim used liberally.
