Reading FC 15/16 Puma Away Kit

Constructively, can someone please explain what is so bad about this kit for it to warrant so many negative ratings?
It's a nice pale shade of pink, nothing too ostentatious.
The sponsor is simple, not cluttered.
It's not the same colour as the home kit (so it does what an away kit should do).
Only bad thing is that it's an overused Puma template, but that doesn't make it 'hall of shame' material.

I bet those kits are smooth as silk