Puma has launched an innovative new approach to football kit design for Italy’s 2021 Away kit to be worn by the men’s, women’s and youth teams.
The new kit has been released as part of PUMA’s ‘Only See Great’ platform, celebrating the unique identity and national pride of Italy.
The jersey proudly displays ‘Italia’ across the front with the flag colors in a bright, brilliant graphic alongside the centrally aligned FIGC emblem and PUMA cat. A key new feature is the Italian crest has been tonally embossed throughout the jersey elevating the identity and visualization of Italy and weaving them into the fabric creating a striking visual aesthetic. Navy blue accents add an elegant finishing touch to the classic white Away jersey.
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