No More Red is an initiative between Arsenal and adidas that will see adidas support the long-standing work being done by Arsenal in the Community to keep young people safe from knife crime and youth violence.
There were more than 10,000 knife crime offences in London between June 2020 – June 2021. Last year also saw the highest number of teenage murders in a year in London since records began – most of which involved knife attacks.
As part of the campaign, Arsenal have also taken the unprecedented step of replacing their iconic red home shirt with an entirely white kit in the Emirates FA Cup tie against Nottingham Forest.
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The kit will never be commercially available and will only ever be awarded to individuals who are making a positive difference in the community.
