Forward Madison FC launched its highly-anticipated 2021 alternate kit, revealing a fully reversible jersey that pushes the boundaries of the team’s designs.
The Beach/Club Kit, which features two completely unique patterns, is perhaps the Flamingos’ most ambitious release to date.
According to Forward Madison Art Director Cassidy Sepnieski, the idea of creating a reversible kit initially came from her desire to develop jerseys in multiple styles.
The “Beach” side of the kit features hand-drawn art of the Madison skyline, along with multiple pink flamingos balancing on soccer balls and smaller navy flamingos. The “Club” side features a pattern of hot pink flamingos overlaid on a slick black background, paying homage to a design that is foundational to the club.
The Beach/Club Kit is fashioned out of single-weight, single-layer fabric made possible by Forward Madison’s athletic wear supplier, Hummel. As with all FMFC jerseys, this one features the logo of Dairyland Insurance on the front and Just Coffee Cooperative on the sleeve.
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