The Adidas Archive

For the very first time, adidas is sharing its historic archive with the world. Products previously hidden away, only touched by a few special authorized people wearing white gloves and steeped in sporting history are now gathered together, waiting for you to discover.

Once you venture into the site, you will discover access to a wealth of information including stories behind the products, images of autographed shoes and prototypes, retro commercials, catalogues from the 60's, 70's and 80's as well as mini documentaries explaining key technologies.

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If a guided tour is what you are after, check out some of the great adidas legends from Tennis star Stan Smith to Zinedine Zidane or Jeremy Scott in the Heroes section who can walk you through their favourite products and stories. There is also an interactive exhibition builder which allows you to group together all your favorite bits and share on Facebook, Twitter or Google+.

This unseen collection currently features over 600 products, 200 catalogues and videos and this is only the beginning: with the ambition to have over twice the amount of products featured by the end of 2013, adding more content monthly, a new visit will always bring some great surprises.

adidas have a long history of innovating in every aspect of sporting equipment, changing the game and striving to make athletes better.

Visit the adidas archive at

Adidas Archive

Adidas Archive

Adidas Archive


Comments (4)

  1. Guest

the collar is just eww and can they ware red again?

  1. Steffen HÃ¥gensen

ware red? what do you mean by that?

  1. Steffen HÃ¥gensen

ware red? what do you mean by that?

  1. fsc

can you imagine if each individual country had a theme as thought out as that germany one? fcuk templates man, killing football shirt legacy.

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