A few months back Footballshirtculture.com were invited by 180Amsterdam to talk about the Adi dassler workshop commercial that was released at the time and we made our second trip up to Amsterdam last week to visit the screening of their latest highly rated Adidas campaign "DREAM BIG" in a trendy cinema in Amsterdam.

Read more and watch the video!


A small number of young boys and girls were selected by 180, adidas’ advertising agency, in each of the three locations to take part in what they thought was a straightforward documentary about football - and were totally unaware of the star players’ involvement. This surprise element led to some extraordinarily charming and real moments between players and kids.

This this the full 16 minutes "behind the scenes" version (part 1 & 2) of the adidas dream big campaign.



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