After Adidas, who redesigned its website last month, Nike has redesigned its global online shop to provide customers with a "seamless" shopping experience which features 12,000 styles across all of Nike’s performance and sportswear categories.


The relaunch is the second phase in Nike's ecommerce strategy which will see the brand roll out an online shopping experiences across:,,,, and


The first phase kicked off with the launch of back in August. 


The redesigned site features videos by Nike athletes and designers discusing product and technology features and community which gives customers the ability to get involved by posting their own reviews. The new site, available in the United States and 13 markets overseas including the United Kingdom, Netherlands, Spain, France, Germany, Denmark, Belgium, Luxemburg, Italy, Ireland, Sweden, Finland and Austria, will also feature improved checkout, better zoom view, improved navigation and search and MyLocker functionality.  

Chris Shimojima, vice president of digital commerce at Nike, said, "The new Nikestore site gives consumers even better and faster ways to find customisable, exclusive, must-have product, particularly with our improved navigation and search function. now provides an even deeper, richer experience for athletes around the globe."

The site redesign was by digital agency R/GA.



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