Take a good look around Niketown London in this video. Niketown in London is a sports store, actually on Oxford Circus - the heart of the Oxford Street shopping area.
The ground floor is largely a multi-sports area. The first floor, is divided in two with one part being for running and associated merchandise, while the other is devoted to the beautiful game - football.
Nike Town London features a two-story Nike iD design studio, with an appointment-only studio space and exclusive product options on the second floor.
Nike Town London also features a football-specific iD studio within the Boot Room football area, offering footballers an unmatched level of performance customization.