Football Shirt Culture

(9 min, starts after 25 sec.)

As the 2006 FIFA World Cup approaches, sporting goods company Adidas unveiled two giant interactive multimedia orbs equipped with vanguard technology and featuring a stunning design.

The main concept behind the Adidas Eye Ball was to bring the brand closer to football's biggest asset -- the fans -- and reinforce its status as one of the competition's main sponsors.

A project jointly developed by YDreams, British media agency Carat, and marketing specialists Rivers Run Red. YDreams was responsible for creating and developing the front-line technology behind the two six-meter high replicas of the Teamgeist ball, which toured Europe's major cities.


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Classic Football Shirts