Norwich City FC revealed its new crest which will be used across all club branding from June 2022.
Together with industry-leading agency SomeOne, whose work includes similar projects at Tottenham Hotspur, Manchester City and Wolverhampton Wanderers, the club has created a modernised, evolved crest which will ensure consistency across all digital, print and physical branding.
The club has recently undergone a review of its brand, which confirmed a number of technical challenges and accessibility issues centred around the main club crest. There were also inconsistencies with the versions of crests used, with different iterations around the stadium and incorrect crests easily accessible online.
The new crest features a redesigned lion, castle and canary, each of which have been redrawn to overcome the technical issues found. By simplifying the elements and removing a lot of the unnecessary detail, the crest now renders strongly in both small and large scale.
The black keyline around the crest has also been removed, with the balance improved by positioning the ball in the centre of the crest.
Whilst the crest is at the heart of the project, it will be supported by a bespoke club font and new brand property, both of which will be revealed in the summer of 2022.
The entire process incorporated both internal feedback within the business and external feedback from the club’s supporters.
The crest will be introduced and formally used from June 17, 2022. The club's 2022/23 kits will be revealed shortly after, which will feature the evolved crest for the first time.