This co-created jersey - designed together with Humanrace Creative Director and long-term adidas collaborator Pharrell Williams – was informed by the club’s past, with their legacy serving as the foundations of the design process.
These moments were reimagined to reflect today’s football culture through the lens of the Humanrace design ethos; inspired by and in celebration of the imperfect beauty of the human spirit.
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For Juventus’ jersey, the Human Race FC team looked back into the adidas archive to discover its pink shirt from the 2015-16 season - the first season of the adidas and Juventus partnership. The bold and vivid colour blurred the lines between sport and style and became an instant icon of modern football culture. Further cementing its place in history, this was also the year the club took home the season’s domestic treble.
