Football Shirt Culture - Latest Football Kit News and More Latest Football Kit News and More 
FC Augsburg are set to cause a sensation once again next season. On the field, hopes are running high following a successful current campaign.
Off the field, Augsburg are sure to look impressive next term no matter what, for to coincide with the club's 100th anniversary, they have signed up a new kit and clothing supplier: Do You Football .
The new partnership was brokered by FC Augsburg's marketing agency SPORTFIVE.
Liverpool Football Club today unveiled its stylish new away kit for 2007/08. Adidas has ditched the yellow of last year in favour of a traditional white, red and black number which is sure to find favour among the fans.
For Pepe Reina and his fellow keepers there's a sleek teal outfit.
The kit isn't in the shops until June 21, but pre-order on liverpoolfc.tv before midnight on June 15 and you'll get a free supporter's pack while stocks last.
On top of that, every pre-order will be entered into a prize draw to win an extra away shirt signed by members of the Liverpool squad.
BEHIND THE SCENES AT PLAYERS' PHOTOSHOOT
"I'll have to be quite quick," announces Jamie Carragher as he strides into Liverpool Film Studios. "I've got to be at Toys 'R' Us for half two." It's the day of the photoshoot to promote the club's stylish new away kit, and Carra is one of six players called as models.
With a new design, the new BVB kit for the coming season 2007/08. The shirt is dominated by a strong yellow tone on the torso. The sleeves are held black, just as as the collar and the black beam on the chest, on which the sponsors-Logo will be well visibly placed.
Above the club's logo a star for the three won championships in the national league. on the right side, the Nike-Swoosh. A further star will found above the players name on the back. The Polo-collar with indicated open button strip, will give the shirt a classic look, and the shorts held black.
Punctually to the 10-year-old anniversary of the champion-League-victory in 1997, the new jersey optically is leaned at the game clothing of this great season.
Fulham Football Club has today announced a major four-year kit supply deal with Nike, which will see the world famous swoosh logo on the Premiership Club’s shirts, until 2011.
The four-year deal, in conjunction with Nike’s team sports partner Just Sport, is the biggest kit supply agreement in the Club’s history. Which, along with the Club’s recent shirt sponsorship announcement with LG , reinforces the Club’s growing stature within the football industry.
Darlington Football Club has unveiled its new look home kit for the 2007/08 season. The club has formed a partnership with kit suppliers Vandanel to provide the latest strips, the design of which was chosen by supporters.
Darlington Building Society have once again continued its long association with the football club and sponsored the club's new look shirts.
In addition to the shirts, shorts and socks, which will be available for fans to buy from early June the full range of first-team wear, including bench coats, track suits and wet weather tops will soon be stocked in both the club shop at the Darlington Arena and a new outlet in the Queen Street Shopping Centre, which opens on June 4th.
Jon Sotnick, chief executive of Darlington Football Club said: "The launch of a new kit is always an exciting time for supporters and we are pleased that the home strip will be available in plenty of time for the summer holidays
130 Years of The Football Association of Wales. Kappa is pleased to introduce the next development in Kombat evolution, the Kombat 2007 celebrating 130 years of The Football Association of Wales, the new playing shirt for Wales in 2007.
Designed in collaboration with the FAW and in celebration of 130 years of The Football Association of Wales, the new playing shirt for the Welsh National Team for 2007 sees a return to the Kombat philosophy: STRETCH, LIGHTWEIGHT, COOL, STYLISH.
Following in the footsteps of previous Kombat innovations, the new Kombat 2007 is made from Sensitive® Plus fabric developed to meet the requirements of performance football. With a patented structure of Meryl® and Lycra® the special composition provides maximum softness and lightness.
Chester City together with our partner Queensferry Sports and our main sponsor UK Sameday/APC are able to unveil the home shirt for the forthcoming 2007/8 season.
Our kit will continue to be provided by Nike courtesy of Gary Owen at Queensferry Sports, thus ensuring that our kit is of the high quality one would expect from a leading brand and the excellent back up that Garry Owen continues to provide.
The new kit is move away from the normal blue and white stripe but retains the blue and white colours that traditionally represent Chester City Football Club.
MILAN - In a press conference at the Stadio Giuseppe Meazza on Sunday, Nike presented F.C. Internazionale's new away shirt for the 2007/08 season, specially designed for the Italian champions' centenary year.
Nike drew inspiration from the tradition and values that have always distinguished the glorious history of Inter. With a red cross on a white background, and the coat of arms of Milan, the new away shirt recalls the kit worn by the Società Sportiva Ambrosiana, highlighting F.C. Internazionale's belonging to the city.
St Mirren revealed their new home and away playing kits for season 2007-2008 at this evening's annual Premier Awards Dinner at the Normandy Hotel. St Mirren Football Club also announced a record breaking deal with Provan Sports to continue being the Club’s Official Retail Partner.
Provan Sports have operated the Saints Shop since 2001 and are delighted to continue the long standing relationship.
"We are very happy to continue in our capacity as Retail partner at a very exciting time for St Mirren Football Club" said Director, Alan Provan.
He continued, "We have worked closely with the Club for many years now and we are delighted that we will continue to supply.
The Club are also delighted to announce that Danish firm, Hummel, will be the Club’s new Official Technical Kit Sponsor.
Leicester City fans watching the events unfold at the Walkers Stadium on Friday were given a sneak preview of the new Foxes home shirt.
A prototype of the final design was on display at the press conference to announce the arrival of manager Martin Allen - with the logo of Topps Tiles, the club's new sponsor, displayed on both the front and reverse.
supporters will now have to wait until next month before the shirt is officially launched by the club.
The new kit will be manufactured by Jako, who have signed a four-year deal to become the club's official technical sponsor.
