The 2007/08 season will see Rochdale AFC celebrate 100 years of professional football in the town and to honour this achievement they will be reverting back to a replica of the kit worn in 1907.
Rochdale's home colours are blue shirts, blue shorts and blue socks. The first ever Rochdale kit was black and white striped shirts with white shorts, believed to be influenced by Newcastle United, who were one of the best teams in England at the time. Dale have reintroduced this striped kit for the centenary year, starting with the last home match of the 06/07 season against Hartlepool United on 28th April when at Spotland.
In 1949, Dale switched from stripes to the current blue kit, but it is unknown what the reasons were for this. Other kits have included white shirts with black shorts, white shirts with blue shorts and a blue shirt with white sleeves. Current Rochdale kits and training gear are manufactured by Nike.
The Dale have had sponsored shirts since 1983, the most notable sponsor being Carcraft. They are currently sponsored by MMC Estates, a housing company that currently is working in the Spodden Valley area. Other former sponsors include All-in-One Garden Centre, Smith Metals and Keytech.