This is the new Birmingham City 11/12 third football shirt made by Xtep.

As Blues prepare to enter a new era, the club announced a different approach to shirt sponsorship.
 
Blues will be offering the advertising space on the front of our playing shirts on a match-by-match basis.

Norwich City launched the brand new 11/12 Errea away kit.

The Italian designed green shirt, complete with retro white collar, will look as stylish off the pitch as on it, where the shirt's performance enhancing fabric helps you play to the top of your game. Finished with white shorts and green socks, it's sporting style in a league of its own.

The wait is finally over for the unveiling of Saints' brand new home strip for the 2011/12 Championship campaign.

The slick and professional design - part of the 'Tailored by Umbro' range - marks a return to the familiar red and white stripes, which are complemented by black shorts and red socks. There is also a blend of something entirely new, with Main Club Sponsor aap3 included on the front of the shirt for the first time.

These are the new Blackpool home and away football kits. Blackpool's brand new Fila 11/12 home strip made its debut in the pre-season friendly against Rangers.

The Seasiders confirmed a two-year kit deal with the Italian heritage brand last week that will see the launch of a new Home and Away kit ready for the new season, as well as the supply of official Blackpool FC training wear that is exclusive to the club and leading sports fashion retailer JD.

We showed you this shirt back in may, but today Villa stars took to the catwalk as the brand new home kit - featuring the logo of new principal partner Genting - was unveiled.

And the thousands of fans in attendance at Star City were wowed by a surprise appearance from new signing Shay Given who was officially presented as a Villa player at the launch event.

Club record signing Darren Bent, winger Marc Albrighton and strikers Gabby Agbonlahor and Nathan Delfouneso were the four outfield players parading the new kit.

Derby County revealed their new adidas away kit design for the forthcoming 2011/12 season.

The all-purple strip, as modelled by Jamie Ward, was unveiled to supporters for the very first time at the 'Biggest Team Photo' event for fans that had purchased the new home kit, which went on sale earlier this month.

Speaking about the away kit, Derby County's Head of Retail Mandy Hollis explained: "adidas presented us with various options, but the purple choice stood out from the beginning.

This is the brand new Hull City away kit for 2011/12.

Manufactured by adidas, the 'Argentina Blue' (that's the official name of the colour) shirt features the name and logo of the main club sponsor Cash Converters and sees the Tigers revert back to a blue away strip after switching to white last season.

This season Manchester United will play in a striking blue and black away kit, inspired by the blue kits worn in several of the club’s most famous victories, including the 1948 FA Cup final and the 1968 European Cup final.

The new away shirt, which is available here, consists of a royal blue body and sleeves with hoops made of small midnight navy blue and black stripes. There are exactly 11 stripes in each hoop to represent each member of the United team.

We already showed you a leaked picture last month, but as Manchester City look ahead to an exciting new season, the new 2011/2012 home shirt, which captures the passion of the fans in a unique way, has been officially revealed.

The new home shirt, which is tailored by Umbro, features a soundwave graphic of fans singing ‘Blue Moon’, which is subtly embedded within the shirt, will be available here.

These are the Fenerbahce home, away, third, fourth and goalkeeper kits for the 2011 - 2012 Turkish Super Lig season manufactured by Adidas.

Turkish teams very often have more than three kits and Fenerbahce are certainly no different here, The new home shirt sees the club retain the style of three blue stripes down the front as last season, although they've now had their colour tweeked from their usual navy blue to shinier 'retro' blue colour.