Football Shirt Culture - Latest Football Kit News and More
Latest Football Kit News and More 
Ayr United revealed their new Hummel away kit for the 2020/21 season.
The inspiration comes from historic Ayr United colours which were used in conjunction with an updated iconic Hummel design. Little additions such as the hem sign off and back neck design add the finishing touches.
The new Plymouth Argyle 2020-2021 Away kit by Puma has been revealed.
The design, teased on social media as #TheWhiteOne, features green pinstripes, with green shorts and socks, on a white shirt, and sports our iconic woven club crest appliqued onto the fabric.
Danish football giants FC Copenhagen - FC København - have launched their new Away shirt by adidas.
The new shirt, which was debuted tonight in the draw against FC Nordsjælland, is largely in navy blue with black trim. The neck is black with white piping - echoed on the cuffs - the three adidas shoulder stripes are also in black, whilst the crest is in white and black and the adidas logo and iconic Carlsberg sponsor logo are both white.
SV Zulte Waregem, of Belgium’s First Division A, have launched their new Home and Away kits for the 2020-21 season.
The kits, by storied Belgian manufacturer Patrick, are fully sublimation-printed, with the Home shirt in white with red and green trim, and the Away in black. On both shirts, the focal point - organically or by design - is the “Napoleon Sports & Casino” sponsor graphic, with several other partners’ logos - including those of Renson, DL Chemicals and Betesco - also featuring.
AFC Bournemouth revealed their new 2020/21 home kit by Umbro that will also be worn for the remaining nine games of the current campaign.
The kit’s design takes a distinctive new approach on the Cherries’ iconic red and black stripes, incorporating a bold gradient stripe jacquard on the front, back and cuff.
The new Olympique de Marseille Home kit by Puma has been launched by the club.
The white shirt has, in light grey, a structural pattern which Puma have included to nod to the modern architecture of the city of Marseille. Otherwise, the shirt is relatively standard in its styling, with embroidered Mediterranean blue Puma logo and crest - with gold on the latter and both as heat transfers on the “Authentic” player version, which also includes Shincool technology as well as the standard Drycell.
Olympique de Marseille have launched their new Away kit by Puma.
The navy shirt features a watermark pattern of a stylisation of housing at nighttime - complete with occasional windows illuminated - intended to evoke the different districts - or “quartiers” - of the city of Marseille. The message being that whilst all these districts across the city and conurbation have distinct personalities based on the multicultural nature of “Mars”, they share common ground, literally and figuratively, in being “marseillais” - and in their support of l’OM.
Energy FC revealed the 2020 Home and Away kits. The Home, a return to the club’s original look of wearing green at home, will be worn with green shorts and green socks. The secondary includes a white shirt with matching shorts and socks.
Similar to the OKC Memorial kit, these shirts will also feature special decorations on the yoke above the player’s name, with the primary shirt featuring the club and state motto “Labor Omnia Vincit” and the secondary featuring the new logo for the state of Oklahoma
Motherwell Football Club revealed their new 2020-21 Home kit by Macron.
The classic claret and amber kit goes back to its retro simplicity and is based on the strip worn by the League Cup winning side in 1950. As we approach the 70th anniversary of that victory, the claret band extends on to the sleeves once again.
Patta has worked with iconic Italian sportswear brand NR Ennerre on a throwback football jersey. The NR x Patta No. 10 Football Jersey is inspired by the kit Italian football club Naples wore during their 88-89 season, the year they won the UEFA Cup, guided by the legendary Diego Armando Maradona.
Founded by ex-football player Nicola Raccuglia, NR was technical sponsor of numerous Italian football teams in the 80s, and is known for its exceptional Made-in-Italy quality.
