Football Shirt Culture


So, long overdue, has its second kit design competition. This time with a twist. The English football team Stafford Rangers have asked us to submit designs for consideration for their 2009/10 home and away kits.

The club are already viewing designs from manufacturers but are keen to see what members can come up with. If both Stafford Rangers and their chosen manufacturer decide that a design from DF is the most suitable then it will be produced for the playing squad and fans. Should this be the case then the successful designer(s) will receive an example of their shirt as a prize.

We would advise that those looking to enter who are less aware of the club's history should visit the official website to familiarise themselves and gain the best possible chance of tuning into the requirements. The club is seeking professional and contemporary outfits in keeping with their ambitions of once again reaching the heights of their past FA Trophy and FA Cup successes. Maybe the next Stan Collymore could even wear a strip created by a DF designer.

If you wish to enter this competition please read and follow the specifications outlined below. Stafford Rangers Football Club require:


Our famous FSC member Feyeno0rd likes to introduce you to the world of making fantasy football kits (the easy way).

First, we’ll need a couple of things before we can started:

- Adobe Photoshop (free version is available here: Adobe Trial Link

- A FMG Live template pack here.

- Or this one

The second and third point can differ based on taste, as there are various options (i.e. SS’08, SS’09, LS’09, FMG’09 and so on).

Feyeno0rd is using the SS’09 templates pack for his tutorial, which is his favourite because SS’09 gets updated with new templates quite often.

So once you have downloaded the above, where to begin?

Visit the Football Kit Design for Dummies by Feyeno0rd



We’re happy to announce has been re-launched with enhanced features and new community interface…not to mention it looks much better.

The new site incorporates a number of significant improvements developed on the basis of usability testing and feedback. Improvements include clearer navigation based on the needs of users, much-improved community capabilities and a much clearer design.

Of course, the new DesignFootball site has much of the same things the old version had, like the fantasy kit design gallery, and Review it! but there are some new things. 

The new site also includes:  

Although we will make this as seamless a transition as possible, this re-launch will have some effect on your current accounts, so please update you existing account on designfootball with a new avatar and personal details. 

We hope you'll enjoy some of the new features. 



John Devlin, the author of the True Colours books had an exclusive interview with Nike who have actually used his books as reference when researching and pitching new kit designs.

John talks to Stewart Scott-Curran, Apparel Graphic Designer for Licensed Gameday, who work together with the Product Designer to generate innovative concepts and solutions with specific regard to Club and Federation.




We are very pleased to announce that the winner of our competition to design a Nike kit for Poland is Antonio Bordallo with his "Białe Orły" design.

From top to bottom (and certainly front to back) this kit holds originality and classic style in spades and every area gave the judges something to get excited about. 

Firstly, the front of the shirt is bold, simple but incredibly effective.  We saw the Polish flag being incorporated in some form by the vast majority of the entries but we particularly liked how this design's bar effect also combined well with the centred crest, loyal to the flag's impression but also to modern design. 

This coat of arms is positioned similarly when the flag is used for official events so, whilst centred crests aren't for everybody, this kept an element of national authenticity that appeals.  The crest perhaps seems a little higher than is standard but it works and going against the grain is what helps design to evolve. 


Our competition to design a Nike kit for Poland is now closed to new entries.

A HUGE thank you to everyone who entered. With over 200 designs, the amount of submitted entries has been phenomenal and just looking over the designs the quality is absolutely superb.  For the judges, the task of choosing a winner is pretty daunting. 

The winning design will be announced on Sunday (21/12/08) and the designer will be contacted by email so if you don't hear from us then check back here to see who won.  Also, if you didn't enter then don't worry.  There will be a new competition soon where you'll have another opportunity to demonstrate your skills so keep an eye out for that.

Again, thank you from all at and fingers crossed for Sunday.


Now, as announced earlier, the Polish football association has agreed a six-year technical sponsorship deal with Nike.  In layman's terms this means that Poland's next kit will be made by the US manufacturer so we want you to tell us what it should look like.

On you can now find a new category which serves as a section to upload your designs for a Nike Poland kit (with optional description).

We don't care what format they come in, whether created on Photoshop, Paint or simply crayon drawings scanned onto your computer, we just want to see your ideas.  In fact, we want to see them so much that the best design will win £100. (through Paypal!) 

Devalued GBP or not, it's still a hundred squids and we've already seen what you can come up with when you want to so get designing.

The competition will be judged by an entirely impartial panel featuring administrators of DF, FSC and some guest experts and all entries should be in by 18th December 2008.

Entries are preferred to be uploaded in the file type jpg, but other file types are possible too. The decision on the winner will be announced on Sunday 21st December 2008 and will be final. 

Anyway, Forza Polska and good luck!


Finally its time to launch our new website called This website has been set up by to offer a chance for amateur designers to showcase their work in football design.

Based on the popularity of the Fantasy Kit Design section of FSC and the fantasy shirts scattered across football fansite forums worldwide, we knew this was something that was of great interest and Fantasy Kit Design also showed us the talent and imagination that is out there.

Our idea was to give designers a platform from which to expose their work and also create a community where ideas can be shared.  Through galleries, the latest design news, Jay’s blog and the discussion forum we hope to facilitate the formulation of ideas and initiate debate concerning all areas of football design.

Eventually, through links to the football design industries, we also hope to become a stepping stone to a related career for many of our contributors. 

We will cater for all football designers, whether your interest lies simply in creating accurate renditions of existing kits for Pro Evolution Soccer or Fifa or your long-term aim is to be working for one of the large football apparel manufacturers, this is the site for you.  Whatever your goal, interest, standard or style, is your site and your designs will make it what it becomes.



Here's another Hall of Shame made by Maire Ofeire.

This week’s number 10 is the Atletico Madrid Nike shirt from 2004. Now sponsored by Kia Motors, between 2003-2005 the Spanish giants bore the name of movie company, Columbia.

Except they didn’t really! Instead of the name “Columbia” various films were instead put on the shirts including XXX, Hellboy and Resident Evil 2.

Most famously the design of the kit was changed to promote Spiderman 2 which was contrary to UEFA rules as the design was too big.


Classic Football Shirts