These are the new Aldershot Town home and away shirts for the 08/09 season. Aldershot Town announced that the club has negotiated a new kit deal with Sport Italia, which means that new playing kits will be introduced for the start of next season. All previous arrangements with Errea are now terminated and we have signed a two year deal with Sport Italia.

New playing, training and travelling kits have been designed and ordered ' for delivery in time for the new season. Your first chance to see what these look like was on Sunday 4th May at the end of season ATFC Family celebration day. There are many improvements with the new kit :

This is the new Nike PreCool Vest; not your average sports equipment, but it's very cool..A 1960s mini dress and medical packaging were the inspiration when it came to redesigning Nike's original PreCool Vest. First introduced at the Olympics in Athens, Nike wanted to make it lighter, more flexible, better fitting and refillable a tall order for a piece of equipment athletes have been praising since Athens.

The vest is designed to cool the body’s core temperature. Since 25% of our body’s total energy goes into moving muscle and 75% into regulating heat, reducing an athlete’s core temperature before the marathon or a field hockey match means more energy for the competition itself. Indeed, with core cooling, athletes can often last 21% longer. Given Beijing’s hot and humid conditions, the PreCool Vest is a key piece of equipment that can help provide the advantage an athlete needs.

Birmingham City have unveiled their new away kit for the 2008/09 season made by Umbro. The new 2008-2009 away kit will be on sale from Sunday 11 May - the day of the final game of the season vs. Blackburn Rovers.

In 1971 Birmingham City adopted the "penguin" strip – royal blue with a broad white central front panel – which lasted five years. Since then they have generally worn plain, nominally royal blue shirts, though the actual shade used got gradually lighter over the years. Shorts have been either blue or white, and socks either blue, white or a combination. The colours of Birmingham's change strip have varied greatly over the years; white or yellow (on their own or with blue or black) and red with white or black have been the most frequently used combinations.

Volkswagen has signed a football shirt sponsorship deal with D.C. United that will deliver as much as $3.7 million annually to the American football club, making it the second-largest shirt sponsorship deal in league history. The deal is expected to be announced this week, according to the Sports Business Journal, a sister publication of the Washington Business Journal.

The deal also makes Volkswagen the official automotive partner of Major League Soccer for an additional $1 million to $2 million annually. Officials with MLS declined to comment. MLS has been without a major auto sponsor since Honda ended its relationship with the league last year.

Chelsea's number 1 shows off his new chelsea home goalkeeper shirt for the 2008/09 season made by adidas and talks about the bright orange colour.

Cheltenham Town unveiled their new 08/09 home shirt made by Errea and Anthony sent us a leaked picture with the 2008-09 yellow away kit on it . The home kit is a return to a mainly red style of shirt with red shorts and red socks following a number of variations on a red and white striped theme over the last few years. Cheltenham’s first colours were deep red, earning them the nickname of “The Rubies.”

It will be the club's first mainly red shirt since season 1996-97, when the Robins won promotion to the Conference from the Southern League Premier Division, and the players will wear it for the first time in Saturday's last home match of the season against Doncaster Rovers.

Bristol City unveiled their new home and away shirts for the 2008/09 season made by Puma. City revealed the colours to be worn by Gary Johnson's men in the new campaign will be exclusively red and white. At home the kit takes on a red shirt, white shorts and red socks theme, with the reverse (white shirt, red shorts and white socks theme) for the away strip.

The current 2007/2008 season's kit, made by Puma (in the 2nd of a 4 year deal) also has matching home and away strips. The club will also have a new third strip of black and white, however this will not be made available for sale to supporters. Technical kit suppliers Puma designed the kit, which also sees a return to the front of the shirt for DAS, the club's new main sponsors. Blackthorn and Lancer Scott will be back of shirt and back of short sponsors respectively.

Adults shirts (small up to XXXL) are priced at GBP 40, Youth and Ladies (8-18) sizes are GBP 35, while small, medium and large boys are GBP 30. Supporters can also pre-order their shirt with letters and numbers printed at a set cost of GBP 12.

A few months back Footballshirtculture.com were invited by 180Amsterdam to talk about the Adi dassler workshop commercial that was released at the time and we made our second trip up to Amsterdam last week to visit the screening of their latest highly rated Adidas campaign "DREAM BIG" in a trendy cinema in Amsterdam.

Read more and watch the video!

After the leaked pictures of a few days ago and the signing of a new Le Coq Sportif kit deal, Wolves' new home strip for the 2008/09 season was exclusively revealed at last night's End of Season Awards Dinner. Players, Karl Henry, Darren Ward and Matt Jarvis, took to the stage in the new kit, which is manufactured by Le Coq Sportif and sponsored by chaucer consulting.com. The Fans' Parliament members gave their views on a selection of potential designs before the final kit was chosen.

The home kit will be available to pre-order from today (Friday 2nd May 2008) at the official retail stores at Molineux or Dudley Street. The shirts will be on sale from Friday 16th May 2008.

Prices have been frozen at last year's levels (adult home shirts will cost GBP 40 and junior home shirts GBP 30) and, in addition, for a limited period only fans who buy a new adult home shirt will be able to purchase a child's shirt or mini kit for half price (offer ends 31st May 2008).

Wolves have signed a new two-year sponsorship deal with sportswear manufacturers, Le Coq Sportif. The Club and Le Coq, who have produced Wolves' strips for the last four years, will this evening (1st May 2008) unveil the new home kit at the 'End of Season Awards Dinner,' sponsored by GCI Com. The new design will also be paraded around the pitch before the final game of the season at home to Plymouth on Sunday May 4th 2008, (kick-off 2pm). The seven figure deal will see Le Coq Sportif produce a new home and away kit every year. The away kit will be launched in the summer. The home kit will be available to pre-order from Friday 2nd May 2008.

Chief executive Jez Moxey said: "Le Coq Sportif have a proven track record in top class football and have been an outstanding merchandising partner of ours over the past four years. "The feedback on Wolves /Le Coq Sportif branded products from our fans, manager and players has been very positive.

During the contract period with Le Coq we've sold record numbers of replica shirts and associated products. "The Fans' Parliament members gave their views on a selection of potential home shirt designs before the final kit was chosen. And I'm sure supporters will be happy with the look of the new strip when it is unveiled this evening and again at the Plymouth game on Sunday. Following on from feedback from supporters, one of the changes for next season is the socks, which will revert back to old gold in colour from the current mainly black design