We showed you this news already last month but now Ajax and adidas have officially reached agreement about the extension and a substantial improvement of the sponsor contract.
The new deal runs for ten years and will begin on the final date of the current contract, 1 July 2009. The contract earns Ajax around 70 million euro over a period of ten years. This amount is composed of several elements, such as a fixed annual amount and a contribution supporting Ajax's international activities. Furthermore, there is a bonus scheme which entitles the club to extra payments depending on the results on the pitch.