The sale of Gordon Banks's 1966 World Cup winners medal for £124,750 illustrates once more that sports memorabilia is big business.
Indeed, the six items of the Banks's collection sold at Christie's auction house in London on Thursday realised more than £171,690. Christie's football memorabilia specialist David Convery was particularly pleased with the sale of the World Cup medal.
"It's a world record for any football medal sold at any football auction throughout the world."
David Convery explained the history of Christie's football sales.