Football Shirt Culture

New Balance and AS Roma have announced a new relationship, which will see the global sports brand become the Club’s official kit supplier from the 21/22 season.

New Balance will design and manufacture all technical kit and training apparel for the Italian giants – holders of three Serie A, nine Coppa Italia, two Supercoppa Italiana titles and one Inter-cities Fairs Cup.

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Southampton FC announced that it has agreed a partnership with sportswear brand, hummel. The appointment of hummel follows an extensive search to find a new partner that shares the club’s values and desire to push the boundaries.

The partnership also sees the club reunite with a brand who will already be familiar with many supporters, with their famous chevrons and bumblebee trademarks having featured on several cult classic Southampton kits between 1987-1991, including the design introduced in the 1987/88 season which was based on Denmark’s 1986 World Cup shirts.

Leeds United announced that adidas will become the club's official kit partner from the 2020/21 season.

In a record-breaking deal for the club, adidas will produce both playing and training kit for all Leeds United teams over the next five years.

Aston Villa announced a new multi-year partnership with Cazoo, an online car retailer and fastest-growing digital business, to become the Club’s principal partner.

The Cazoo branding will feature on the playing kits and training wear of all Club sides from the men’s first team down to the youngest academy age groups, including all Aston Villa Women sides, as their first team embark on an historic first season in the Women’s Super League.

After nine seasons with Nike, Peterborough United announced that they have entered a three-year deal with PUMA to produce the replica kit and official merchandise with the long-term partnership the best deal in the club’s history.

The deal will allow the club to sell a bespoke home shirt, which will be on sale shortly, as well as more creativity for future designs.

Birmingham City announced a four-year partnership with nike and will join the likes of Barcelona, Paris Saint-Germain and the England national team in adorning the famous Nike Swoosh on their kit and leisurewear.

Nike will provide kits for the men’s and women’s and academy teams, as well as for coaching staff and a full range of training and leisurewear.

Newport County AFC announced that Hummel will be the club's newTechnical Partner from the start of the 2020/21 season.

The Danish sportswear company already work with a number of Premier League and EFL clubs, including Everton, Middlesbrough, Charlton Athletic, Coventry City, Northampton Town and the Danish national team.

Everton FC have announced a three-year sponsorship deal with e-commerce business Cazoo worth an estimated £27 million that will see the innovative online car retailer become the Club's new main partner.

The Cazoo brand will feature on the front of Everton’s first-team playing and training kits for the men’s team from the 2020/21 season - signalling an exciting new partnership for the Club with the pioneering UK business.

Northampton Town announced that hummel will be the club's new Technical Partner from the start of the 2020/21 season.

The Danish sportswear company already work with a number of Premier League and EFL clubs, including Everton, Middlesbrough, Charlton Athletic and Coventry City and the Danish national team.

Scunthorpe United announced that Italian sportswear company Macron will become the club’s new Technical Kit Partner from June 1st for an initial three-year period.

Macron will manufacture and supply the Iron’s home, away, third and training kits at both senior and junior levels.

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