Bwin, the world leader in online gaming, will sponsor Real Madrid's football teams for the next three years according to the deal that was presented in the Presidential Balcony of the Santiago Bernabéu Stadium. The event was presided over by Real Madrid President, Ramón Calderón and Co-CEO of Bwin, Manfred Bodner. Raúl González, captain of the First Team, unveiled the new shirt that will carry the name of the new sponsor.
The deal presented today marked a strategic alliance between two leading companies in their respective industries and grants Bwin the rights to use the image of Real Madrid as an international communication platform. The primary motive for striking the deal is that both brands coincide in their dedication to maintaining and promoting sports, as well as the shared values of leadership, dynamism, and technological innovation, which will allow both entities to emotionally connect with millions of followers around the world.