Football Shirt Culture

Patrick is a Belgian football apparel brand which, when mentioned, evokes memories of various eras. This catalogue from 1983 is more or less peak Patrick.

Featuring colour variations to the famous two-stripe boots - colour variations to the stripes only, of course - the pages also include a wonderful Hayes manual-styled diagram of said boots’ technological makeup, with a key in French and Dutch. Something for a feature wall in a dream home?

Back in 1978, adidas football kits had a certain simplicity to them which many would hanker after today, as demonstrated in these catalogue pages.

All Trefoils and sleeve stripes, these teamwear offerings didn’t even carry the “adidas” wordmark element. A brave move for the time, as the German behemoth was far from being as established in the football market as they are today. With hindsight, there are unlikely to be complaints, as all you could desire from a classic kit is present and correct.

The pages featured here are from the Starcraft Sports Catalogue from the very early 1980s, and treats were certainly to be found therein.

In order of how well the products have stood the test of time, the Asics (Onitsuka-less) “Tiger” boots section has a selection which would be stylish on any football pitch today - hell, the faux-leather “Zebra” trainers would be the talk of the pub! Remember pubs?

These glorious pages from a 1979 adidas catalogue are a retro football kit delight.

The goalkeeper kits - which have featured in Museum of Jerseys’ wonderful article on that period - evoke memories of famous custodians of the time, even if the collars don’t quite stand the test of time. The outfield examples have a simple, almost naive class to them, with focus being on the restrained stripes as an identity rather than the try-hard approach we’ve seen so regularly since.

The wonderful pages here are taken from a 1981 catalogue advertising Erima products.

After being a long-term supplier to adidas, the German giants purchased its smaller compatriot in 1976 and Erima continued to produce football kits on The Brand with the Three Stripes’ behalf. In fact, there is a definite three-striped flavour to these designs - particularly when the adidas sleeve taping is so conspicuous as it is on the Bayern Munich shirt here!

A scouring of Twitter has unearthed Jimmy from The Glove Bag bringing to light some glorious football kit marketing from nearly three decades ago.

The images from the Replica World catalogue feature some wonderful Umbro designs for the 1991-92 season. This pivotal moment - a year prior to the English Premier League’s kick-off - sees, amongst other things, the shift between short shorts and a return to the longer variety, with both on display in these pages (it was still a time when year-old releases carried over for a second campaign).

A wonderful find from Jimmy from The Glove Bag, here are some kits and apparel pages from an adidas catalogue approximately 40 years ago.

There are three-striped v-necks and cuffs, raglan sleeves aplenty, and even some Nottingham Forest crest embroidery referencing their retention of the European Cup - yes, it really was a different world.

Classic Football Shirts