When Nike secured the Fédération Française de Football (FFF) contract, it meant the end of the adidas era - and what an era. All eyes were on the American manufacturer to see what they’d come up with for France.
The Home kit was a deep blue with a neat navy collar, but it was the Away that really grabbed our attention. Taking a huge risk in appropriating the cultural stereotype of the horizontally-striped marinèire-style top, Nike’s gamble paid off and an iconic shirt for the ages was born.
Worn with both white and navy shorts, and white socks, the French looked resplendent in their “Breton” stripes. John Devlin has given the look the True Colours treatment and the unforgettable effect is now immortalised in the definitive style.
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