UEFA today announced the extension of its long-term partnership with adidas for the UEFA Champions League together with an agreement for the UEFA Super Cup and the newly created UEFA Europa League.
The three-year deal will run until the end of the 2011/12 season and will see adidas not only further strengthen its successful association with the UEFA Champions League but also provide for the first time the official match ball for all UEFA Europa League games.
adidas match balls will be used in all UEFA Champions League games from the play-off round onwards, with a new official match ball design for each season and a special match ball for each UEFA Champions League final. The design of the official UEFA Europa League match ball is based on the official logo of the competition.
In addition, adidas will further promote the UEFA Champions League and UEFA Europa League through a series of initiatives, including:
-UEFA Champions League match officials, for the first time, wearing a special kit featuring the UEFA Champions League starball design
-A truck travelling each match week to a different city in Europe to promote the UEFA Europa League
Furthermore, adidas will be extending the range and global retail presence of its UEFA Champions League products as well as developing and selling a wide-range of official UEFA Europa League products in Europe and beyond.
Commenting on the agreement, Philippe Le Floc'h, UEFA marketing director, said: "We are very pleased that such a global player has chosen to renew and further extend its agreement with UEFA and with the European club competitions. This extension proves what a strong relationship we have and that UEFA's club competitions are an extremely important part of adidas' global football communications strategy. We are sure the platform will provide adidas with excellent opportunities to develop their prestigious brand and promote their football products across the world."
Klaus Filbry, adidas vice-president of global football sports marketing, commented: "We are delighted about this further step in our great partnership with UEFA. Collaboration in the world's most important club competitions opens up new possibilities for us and further strengthens our unique position in football. Together with UEFA, we will continue to help enhance the attractiveness of European club football for fans and players alike with our products." TEAM Marketing AG is the exclusive marketing agency of UEFA for the UEFA Champions League.