Starting on January 1 2015, Ziggo will be the new main sponsor for Ajax. The Ziggo brand will be featured on the official first team and Young Ajax shirts from that date forward.
The fixed annual compensation in the new sponsor deal is set at €8 million. Additionally, a variable fee of max. €2 million has been agreed upon. In the first six months of the deal, the fixed and variable fees will total €4 million and max. €1 million respectively. The deal spans four and a half years, until June 30, 2019. Ziggo is entitled to cancel the deal after two and a half years. A 12 month notice applies to this clause.
Ajax will retain the ability to close a separate sponsor deal for its youth teams, its women’s teams and its Saturday amateurs. It will also be able to sell partner rights to sports park De Toekomst, as none of the above is included in the deal with Ziggo.
Ajax CEO Michael Kinsbergen: ,,Ziggo gives us a partner that really matches well with Ajax. It’s a modern, ambitious company with lots of young people in its workforce. It has a central position in society. It felt good from the first time we met. We are looking forward to a fruitful cooperation.”
Proposed Ziggo CEO following Liberty Global takeover Baptiest Coopmans: ,,The opportunity to become Ajax’s new shirt sponsor seldom arises. Ziggo, as a new national cable- and media company, now has the ability to present itself in unique way, thanks to this partnership. It’s a logical choice for both parties. We are very excited about this cooperation.”