Arsenal have announced that Puma will be their new kit supplier from 1st July 2014.

The playing wear, replica items, training wear and other merchandising will be provided by Puma, and the new deal is said to represent £150million to the club over five years, with money from the deal being made available to the club for player accuisition from this summer.

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The potential tie-up had been reported several months ago, with leaked images of the new Home shirt surfacing in the latter part of 2013.  A new image of the kit was uploaded to the FSC forum earlier today.

Bjoern Gulden, chief executive officer for Puma said: "Arsenal have been a key strategic target for Puma for a number of years now. Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the Puma organisation, we're proud to have signed this partnership with a truly global football club.

"As we enter a new era in our company history, Arsenal represents a major commercial and marketing opportunity to reinforce Puma's credibility as a global sports brand, and we have full confidence that the plans in place to activate this partnership will have a significant global impact.

" Ivan Gazidis, chief executive officer at Arsenal said: "We are excited to be partnering with Puma, a company whose football heritage and record of innovation have a strong affinity with our own. This represents another important step forward in Arsenal's progression on and off the pitch."


Comments (6)

  1. Joe Barbieri

Unbelievably smart

  1. Guest

i like the pin stripes on the front :

  1. Guest

Wow, that's brilliant!

  1. fsc

That´s not news. Still good.

  1. fsc

Goodbye Nike! <br />Hello Puma!

  1. fsc

arseblog ran a story about this today, the leaked kit from a few months back IS confirmed as the new home kit. IMO its a smashing kit, will look brilliant with the gold premier league winners patches on the sleeves ;-) ;-) COYG

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