Birmingham City announce Nicolites Sponsor Deal

Birmingham City Football Club’s new principal partner for the 2013/14 season is leading electronic cigarette company Nicolites.

As part of the major sponsorship agreement, the Birmingham-based firm’s logo will adorn Blues’ first-team and adult replica shirts for the forthcoming Championship campaign.

The club is also delighted to confirm that the link with last season’s official charity partner, Help Harry Help Others, will continue.

Creative Football T-Shirts at - Featuring prints by a range of talented artists

To further this partnership, Nicolites has kindly agreed to allow Help Harry Help Others to carry their colourful logo on the front of all junior, infant and baby shirts for the 2013/14 campaign. It will also feature on the Blues Academy’s playing kit.

Nicolites managing director Nikhil Nathwani said: “As a Birmingham-based company we are proud to be able to support Birmingham City FC as the club and fans look forward to a successful season both on and off the pitch. We have grown our business in the city, invested in the region and created jobs. This new partnership demonstrates our commitment to the West Midlands region and to one of its largest football clubs.

“We are also very pleased to be joining forces with young Harry Moseley’s mother Georgie and the Help Harry Help Others charity. It is a wonderful Birmingham-based charity first launched by brave Harry as he battled cancer.

“We are keen to ensure that our products are in no way targeting young children. Our products are for adults that already smoke, who are looking for a tobacco free alternative. As a result we are delighted to be able to donate the space to the charity in order to promote all its good work helping young people and families hit by the disease.”

Ian Dutton, Blues’ head of commercial, said: "We are delighted to have secured an outstanding principal partnership with one of the most successful Birmingham-based businesses in recent years.

"Although they are a national brand stocking in major retail outlets, it is quite clear that Birmingham and the surrounding Midlands area is very much still at the forefront of their minds. This is proven by the wonderful gesture of donating part of their inventory to the club's official charity, Help Harry Help Others, a local cause which is very much at the heart of all Blues fans and beyond.

"Nikhil and his team are very passionate, professional and friendly and you can clearly see why they have been so successful over recent years. They are now looking to take their business to the next level by using our fantastic club as a platform for their next marketing campaign. We look forward to the club being part of what is already a wonderful success story for many years to come."


Birmingham City Sponsor Deal

Georgie Moseley from Help Harry Help Others said: “We are very grateful to Nicolites for their kind gesture in allowing the Help Harry Help Others logo to be carried on the front of Blues’ junior, infant, baby and academy shirts during the 2013/14 season.

“I’m really looking forward to building on the foundation of all of the fantastic work that was done between HHHO and Birmingham City last season. We have a superb relationship with the football club and it’s clear that this was well received by the Blues supporters. Long may that continue.”

Full details on Blues’ 2013/14 home and away kits will be announced in due course.


Comments (11)

  1. irish michael

Quality!! although the collar should be red! 9/10

  1. irish michael

Quality! altough the collar should be red! the socks look class!

  1. stevolution

the Collar being red would mess up the design and take away overally nice flowing kit dont listen to people telling you to change colours of collars there wrong lol

  1. LU3Y

doesn't need the line across the front but other than that nice design.

  1. Guest

:cool: very good:yes:

  1. Guest

I like it alot :smile:

  1. Guest

amazing kit :eek:: <br /><br />good creativity, i feel that nike are struggling to find new ideas for home kits that have traditions like celtic etc<br /><br />should be the kit for next year<br /><br />any chance of you coming up with one for celtic ?

  1. zoran

I guess not so soon, I&#039;ve made already a Celtic kit (look at my profile), and I have many other team&#039;s kits in work. But I&#039;m sure in the future will be another Celtic kit from me :smile:

  1. zoran

sorry I forgot to thank you for comment. I try to keep in mind the traditions of clubs (for kits) but I also like to add some personal touch.

  1. fsc
  1. Martin Le Roy

If the government follow through with the plan to classify electronic cigarettes as a drug (legal, not illegal) then might this deal fall foul of tobacco advertising laws?<br /><br />...most boring comment ever on here.

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